TalentWise is a leading HR Consulting practice based in Lagos, Nigeria. One of their Clients had a communications need to reach out to prospective Service Suppliers to send in formal ‘Invitations to Bid’ for some tenders.
The main challenge here was that the prospects, for certain company policy reasons, needed to represent the regional, cultural, ethnic and political diversity of Nigeria. While the primary requirement was the creation of suitable communication material, it was even more critical that the media selection for the deployment of this material be spot on.
The campaign was executed as per brief and budget, and the communications objectives were met: credible prospects responded with either direct tenders or enquiries.
OneStop MediaWorks as value-add service also set up and administered the backend online collection portal as the client was keen not to be identified / associated with the whole process.
Front Row Marketing & Communications is a top South African marketing and communications company. In order to execute a continental brief for a pan – African telecoms brand it contracted OneStop MediaWorks to handle the concept development and planning phases of the Nigeria brief in terms of drawing up a suitable BTL Activation Strategy and operational plans, identify the cities where the activations will take place, put together a full ensemble of human and material resources required and route plans and timelines etc.
Front Row went on to have a series of hitch-free and highly successful activations across the country, to the delight of its Client.